New Hampshire is a hot spot for shopping malls and other various retail locations, especially right on the border. The reason for this being the fact that the State doesn’t have any type of sales tax, which saves shoppers a lot of extra money they’d normally be paying at most malls, as well as gives retailers the ability to up prices a little bit and thus be more prosperous.
Fox Run Mall stays true to the trend of retailers right on the border, as it is roughly a 25 minute drive from Massachusetts. More precisely, the mall is located near the junction of I-95 and the Spaulding Turnpike. With 600,000 square feet of total retail space, and slots for over 100 different stores and eateries, Fox Run Mall has just about everything going in its favor.
Early years; competition with Newington Mall
The grand opening for Fox Run Mall was in 1983, and it was built right next to Newington Mall, which would be the malls major competitor up until 1995. Fox Run Mall was rather dominant over Newington, as Fox Run was much larger and of course a lot more new and exciting. Newington failed to feature some of the bigger name stores that Fox Run did, thus contributing to its inevitable downfall.
In 1995, Fox Run Mall would personally put an end to Newington Mall, by purchasing the entire establishment and then turning it into an annex for Fox Run and naming it “The Crossings at Fox Run”. This was done by connecting the former Newington Mall to Fox Run Mall via road. Although “The Crossings at Fox Run” isn’t technically a part of Fox Run itself, the history behind it is still interesting.
Recent Success at Fox Run Mall
Over the past 15-20 years, things have been going really well for Fox Run Mall. After the acquisition of its main competitor next door, all of that traffic that once went to Newington would now be redirected over to Fox Run Mall, which was a huge increased spike in sales and business all around. This undoubtedly prompted the renovation that occurred in 2000, just a few years after the purchase of The Crossings at Fox Run.
Prior to this renovation, Fox Run Mall looked pretty dated and out of style from a cosmetic point of view. The dark, heavy, brown color scheme and other decorative aspects were a bit of a turn off for potential guests as the mall really didn’t look as prosperous as it was on the inside. Luckily, the much needed visual rework of the mall in 200 was enough to really help Fox Run Mall excel to its fullest potential.
The mall itself has been on a steady increase in business ever since it opened, and the owners have made all the right moves to continue success for what looks to be many years to come. Through renovation and monopolization, Fox Run Mall has become one of the most popular areas in New Hampshire.